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ABSTRACT
The ever-expanding technological innovations have stirred a phenomenal transmutation of the face of businesses across the globe, especially the mobile telecommunications sectors resulting in the introduction of mobile money transfer services (MMTs). This project sought to analyze the factors that influence consumers’ adoption of MMTs from a consumer behavioural perspective in the Technology Acceptance Model (TAM). However, the major concern related to this paradigm shift of sending money has been the market acceptance and the actual usage of these products with particular emphasis on the factors influencing users or consumer adoption decisions. It was concluded that the perceived ease of use, consumers’ perceived usefulness of the service, perceived trust and the perceived relative advantage of MMTs are the critical determinant factors in influencing consumers’ adoption decisions.
