You have no items in your shopping cart.
ABSTRACT
This study was aimed at examining the media as a tool for entrepreneurial skills development on Uniben undergraduates. A sample of 100 respondents was drawn from a population 2,184 full time undergraduate student in the selected departments using Taro Yamane’s Formula with a 0.1 sample error. The stratified and purposive sampling technique was used for the selection. The theoretical framework of Uses and Gratification and agenda setting theory was used to highlight that individuals (especially students) are not passive in the communication process but are usually focused and result oriented and that the media can set the agendum for entrepreneurship skills by raising it as a major concern across all media platforms The survey design method was used to provide an instrument in data gathering with the 16-items questionnaire containing demographic and psychographic data for the research. Tables and simple percentage were used in the presentation and analysis of data generated through the questionnaire. The data that was generated formed the basis on which the analysis and discussion were made on the findings.
