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ABSTRACT
This project explores the relationship between mass media and students' enfranchisement among UNIBEN undergraduates. Through comprehensive research and analysis, the study investigates how various forms of mass media influence students' awareness, engagement, and participation in societal and political issues. The abstract highlights the significance of media platforms in shaping students' perceptions, fostering informed citizenship, and encouraging active involvement in the democratic process. The findings aim to provide valuable insights for educational institutions and media stakeholders to enhance students' enfranchisement and civic responsibility.
