Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.
Products specifications
| Author(s) | AL RIES & JACK TROUT |
| Format | PAPER COVER |
| Weight | 0.28 kg |
| Pages | 216 |
