MARKETING OF HOTEL SERVICES IN BENIN CITY, EDO STATE

SUMMARY

This research has shown that marketing plays a significant role in the hotel industry. Based on the research findings, it is concluded that marketing plays a crucial part in any hotel outlet and in the hotel industry as a whole. As a result of that, hotel owners and managers who want to be successful in the hotel industry should pay great attention to marketing. Furthermore, the investments in marketing by hotel management should be well coordinated in such a way that other aspects of the hotel business are also put into consideration when marketing decisions are being taken. In other words, marketing should be integrated with Research and Development, Finance, and Production to mention but a few. Since marketing creates a platform of bridging the gap between a hotel and its customers, it is important that a hotel as a company ensures that the right messages are passed across to the customers with its marketing campaign. Furthermore, the ultimate goal of marketing should be the facilitation of a win-win situation between the hotel and the customers. The hotel management should adopt the most effective and efficient marketing strategies that serve the interest of the company without jeopardizing the interest of the customers