If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."--Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field--and outlines the fundamentals needed to build customer loyalty that will last.
Products specifications
| Author(s) | FREDERICK NEWELL |
| Format | PAPER C |
| Weight | 0.48 kg |
