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ABSTRACT
This study focuses on a critical analysis of the language of advertisement in selected issues of the Bendel newspapers from the aspect of graphology and lexis of The Bendel Newspaper. This work is based on the framework of stylistics. Through this study, it is discovered that the language of advertisement is persuasive, informative and it serves as a reminder to the consumer to patronize the products. The study also reveals that both linguistic and nonlinguistic features are usually employed to drive and compel consumers to purchase goods whether good or bad. The linguistic forms include the manner and style of composition of texts, lexical choices, use of figurative expressions, use of simple diction, use of proper names and emotive expressions. The nonlinguistic forms are the graphitic and graphological features which are put into significant use to rouse the emotions and further catch the attention of the readers/customers; examples include the special use of punctuations, colours, pictorial images and figures. These features help to extensively create effect of the message conveyed in the eyes and minds of the reader. The language features in advertising in the Bendel Newspaper qualifies for a unique variety of the English language
