JOURNALISTS’ PERCEPTION OF NEW MEDIA TECHNOLOGIES IN BROADCAST MEDIA ORGANIZATIONS IN EDO STATE, NIGERIA

ABSTRACT

The broadcasting environment which started in an analogue form has been greatly transformed with the improvement in the media of communication which is now known in the media parlance as new media. This study therefore was designed to find out the challenges which these new media technologies pose to the industry. This study is anchored on Diffusion of Innovation Theory and Technological Determinism Theory. The researcher adopted the survey design and questionnaire was the instrument used for data collection, a sample of 100 respondents from the population of 251 under survey was selected as respondents. The data were analysed using simple percentage. And was presented with the aid of tables. Part of the research findings includes; many broadcasting stations in Nigeria are presently equipped with new media facilities which are capable of placing them in the same pedestal as their counterparts in Africa and other developing countries of the world, that the new media technologies have not come to replace the old media. Instead, the new media would work alongside the old media. Broadcasters are quite satisfied with the use of new media technologies in broadcasting. It was recommended that Government should reduce value added tax on new media equipment, as this will reduce the overall cost of the equipment