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ABSTRACT
Film is not merely a tool or means for entertainment, but also a means for communication and an effective tool in promoting and preserving cultural identity and heritage. This research work investigates and analyses effectiveness of film as a tool in preserving cultural heritage, making use of the Cultural film Theory. This study was carried out using the Survey Research Method, data was sourced for and accumulated via the administration of questionnaires. Through this study, it was observed that film when used properly is a great and effective tool for propagating culture and cultural films serve the purpose of educating, entertaining and informing their audience. This study concludes that by the production and spreads of cultural films, people are further enlightened on their various cultures and this could lead to National Building and foster Unity in Diversity. This study recommends that more cultural films should be produced following the trends of the youth, so as to increase their patronage of cultural films
