INFLUENCE OF STRATEGIC PLANNING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES

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Abstract

This study investigates the effect of strategic planning  on  the  performance of sme’s in benin city. The specific objectives include evaluate the current level of implementation of strategic planning within the chosen SMEs in Benin City, evaluate the advantages of strategic planning on the performance of SMEs in Benin City, recognize obstacles encountered by SMEs in the strategic planning process in Benin City, and     Propose approaches for enhancing strategic planning practices to improve overall performance in Benin City. Four research questions guide this study, small and medium-sized enterprises (SMEs) located in Benin City. The sample size comprises 80 respondents, and data were collected through a 72-questionnaire survey. The study was analysed using simple percentages, frequency table.

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