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ABSTRACT
The study analyzes the Influence of Big Brother Naija Reality Television Show on the Attitude of Uniben Students. The study was anchored on Social Construction Theory and Social Cultivation Theory. The investigation was carried out within the Ekenwan campus of the University of Benin. Based on the survey methodology and random sampling technique, the questionnaire was used for data collection. Three Hundred and Sixty Seven (367) Respondents were sampled data was analyzed in simple percentage and presented in tables. Findings reveal that through co-habitation of housemates from different background, the show has influenced positively the relationship and interaction with people as a result of their exposure to BBNaija. Also, reality TV shows (BBNaija) has large viewership among undergraduate students.The research recommends that television regulators should ensure that reality TV programmes aired on Nigerian television stations are those capable of impacting knowledge, positive skills and life styles of Nigerian youths.
