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ABSTRACT
The study investigated influence of advertising campaign on product promotion and sales: a study of Mtn & Glo clients in Benson Idahosa University. Four objectives and research questions guided the study. The study adopted an survey research design. The population for this study comprises 4549 students from different department. The sample size for the study was 80 students were drawn using simple random sampling techniques. Findings of the study revealed that respondents in benson idahosa university felt that MTN advertisements influenced their decision to choose and continue using MTN services also when an advertising promise aligns with a consumer’s specific needs and desires, purchase takes place The study concluded that there is a strong correlation between customers switch and promotional packages especially among the two giants’ telecommunication companies in Nigeria. Therefore the study recommended that, the NCC should continue to enforce stringent minimum standards across the telecommunications industry. Also Service providers should try and retain their existing customers and prevent them from moving to other networks by giving them special offers.
