IMPLICATIONS OF THE USE OF SOCIAL MEDIA INFLUENCERS ON PATRONAGE OF COSMETIC PRODUCTS

ABSTRACT

Based on the findings of this study, it could be seen that social media is used to a very high extent by UNIBEN Students as majority of respondents revealed to using social media. The findings also revealed that UNIBEN Students are faced with negative implications after the patronage of cosmetic products. It is therefore pertinent for UNIBEN Students to make optimum use of social media, as they are worthwhile platforms , this is because the study has established the fact that social media has implications on the patronageof cosmetic products by UNIBEN Students.