ABSTRACT
In recent years, company owners have found that social network media is a valuable tool for reaching consumers with the products and services they offer (Paquette 2019). Although social media were mainly designed as a way to socialize, some marketers have realized the economic prospects they provide and have chosen to use them to expand their brands.
In Nigeria, it is assumed that the government is responsible for creating jobs for the populace, a favorable business climate, and economic progress. But the economic reality has demonstrated that the government cannot fully employ everyone who is eager to work. However, by creating laws that encourage people to start small businesses, the government may use economic machinery to reduce the rate unemployment. The encouragement of entrepreneurial activity and assistance for the formation and promotion of small and medium-sized firms have therefore been the Nigerian government’s answer to reducing unemployment.
As a result, it is possible to view the internet as a significant consumer socialization agent. Millions of internet users worldwide have joined forces with company owners, both big and small, to promote and sell their goods and services to potential clients and consumers. This study attempts to examine what motivates these business owners to shift from tradition marketing to online shopping.
