ABSTRACT

In today's digital landscape, the pervasive influence of technology has revolutionized consumer behaviour, necessitating businesses to establish a strong online presence to remain competitive. This project delves into the core principles of e-commerce, emphasizing its pivotal role in meeting consumer needs and achieving global visibility. The primary focus lies in developing an e-commerce website tailored to enhance customer engagement and facilitate transactions, utilizing PHP as the implementation language for several compelling reasons. PHP, a server-side scripting language, is a preferred choice for this project due to its versatility, scalability, and widespread adoption in the realm of web development.