IMPACTS OF SOCIAL MEDIA TRENDS ON THE BEHAVIOURAL PATTERN OF UNIVERSITY STUDENTS

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ABSTRACT

The findings from research question one show that social media platforms are educative and assist students in accessing material online that is affordable to improve their academic learning process and lifestyle, and that social media platforms can be used to access library project materials, which has influenced reading habits in manual libraries. The findings show that social media platforms assist students in obtaining materials to supplement what they have been taught in class, as well as in increasing student performance. Additionally, social media platforms improve student reading skills by providing easy access to likely examination questions and past examination questions, lowering the cost of purchasing books. The results show that social media platforms improve social communication skills among course mates and lecturers, which can facilitate academic activities and student lifestyles, and that the research question two test revealed that social media addiction has led to students' poor reading habits.

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