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ABSTRACT
the intention of this research was to shed light on the impact, uses, and role of social media in the Nigerian electioneering campaigns and political processes at large. It, therefore, increases our understanding of how social media impact elections and democracy in Nigeria. It was deduced that in the Nigerian 2019 and 2023 general elections, social media was used due to its participatory nature, most especially the 2023 general election where peter obi of the labour party came into light with the use of social media. It was used as a platform for political campaign organization, electioneering crusades, ideological trumpeting exercises, and mobilization of voters. Thus, the civil society deployed the arsenal of social media effectively to distribute information. For example, in the 2023 elections, there was evidence to show that during the period of the campaign, Tweet meets and Hangouts were the in-thing within Nigerian online sociopolitical networks. During the collation of results, citizen journalists and the civil society used social media to inform the public as regards the results in several states across the country.
