IMPACT OF PERSONAL SELLING ON SALES VOLUME OF SMALL SCALE MANUFACTURING COMPANIES IN EDO STATE

ABSTRACT

This research project investigated the Impact of Personal Selling on Sales Volume of Small Scale Manufacturing Companies in Edo State with a sample size of 100 small-scale manufacturing companies selected randomly within Edo State. The study delves into the crucial relationship between personal selling efforts and sales performance in this specific sector. The research aims to analyze the extent to which personal selling strategies influence the sales volumes of smallscale manufacturing companies, shedding light on the factors that contribute to effective personal selling in Edo State. The importance of the research lies in its potential to offer valuable insights into the realm of personal selling and sales performance, particularly in the context of smallscale manufacturing firms operating within the state. The study seeks to understand how personal selling impacts the sales volume of these companies by examining various factors, such as the quality of sales personnel, customer engagement, and the effectiveness of personal selling techniques. To achieve this, the research employs a combination of surveys, and data analysis, focusing on both quantitative and qualitative data. The research underscores the potential benefits for small-scale manufacturing companies in Edo State, offering insights into how they can enhance their sales performance through effective personal selling strategies. The research outcomes will aid managers and stakeholders in making informed decisions, ultimately benefiting the growth and competitiveness of these companies in the local market.