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SUMMARY
Based on the findings of this research, the following conclusions are drawn with respect to the objectives of the study.
It can be concluded that purchasing power is not a strong determinant of the impact advertising has on consumers buying behavior since the relationship that exist between them is not significant. It is also concluded that consumers decision to buy or not to buy advertised product is greatly affected by group influence and personal preference since the relationship between them is positive and significant. It is further concluded that economic conditions of a country have an insignificant relationship with how advertising have impact on consumers buying behavior.
