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Abstract
This essay examines the normative conception of beauty in the Bini thought system against the backdrop of aesthetic conceptions in Western tradition, with a view of establishing that the Bini conception of beauty provides a surer way for regulating human conduct and evolving a viable and appropriate social order that would engender development in society. Like the Western tradition, the Bini recognize the dichotomy between the normative and the aesthetical conceptions of beauty, but whereas most traditional Western theories emphasize the aesthetical conception which analyses beauty in terms of aesthetic notions like subjectivism, objectivism, realism and contextualism, the Bini stress more on the normative function of beauty by making the human person, his moral worth and his quality of association and mutual converse as the focal points of his analysis. The primary objective of this analysis of beauty in Bini thought system is to show the causal relatedness of beauty to other concepts, values, practices and habits that not only define the dignity of the human person, but are also instrumental to evolving the kind of morally desirable social order that can enhance development in human society.
