You have no items in your shopping cart.
ABSTRACT
This research explores House Managements as a Public Relations tool in the theatre, using selected theatrical production from the Department of Theaters art, University of Benin, as a case study. The aim of this research is to find outhowhousemanagement 10 can be come aviable public relations tool in theatre. This study was conducted in Benin City, Edo state, Nigeria. Audience members from selected theatrical production by students of the Department of Theatre Arts were used as sample for the research universe. The survey research methodology was employed; questionnaires were administered as instrument of data collections, of which these data were analyzed using the simple percentage and tabular method. Research analyses revealed that majority of respondent had interactions with the house management team, which they attested to have created a warm reception, aided smooth entry and exit, answered questions and complains, and above all, positively influenced to a large extend their over all experience in the theatre
