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ABSTRACT
This study investigates the subtle yet prevalent influence of linguistic sexism on the professional identity of women in media interviews. The data comprise of four media interviews of two female and two male professionals in business and athletic disciplines. The study utilises Erving Goffman and Robert Entman's frame theory as a framework to analyse and compare how male and female participants in the selected media interviews identifies themselves and are identified through the lens of socially constructed gender frames such as gender performativity and gender otherness and how this in the long run adversely affects the professional standing of women. The study also analyses how asymmetrical interview techniques evident in the data such as question framing and topic control, reinforces pre-existing gender stereotypes about women and undermine their professional grandstanding. The study’s findings reveal that while women are positioned as exceptions, outliers, and inherently incompetent, men are presented as the standard norm, and competent. The research therefore concludes that language can morph into a weapon of self-sabotage and professional subordination for women in business and athletics.
