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ABSTRACT
This study was set out to empirically investigate the determinants of insurance firm's Performance in Nigeria, and the implications of such findings. In order to obtain the dynamic properties of the analysis, the correlation coefficient and the panel least squared (PLS) econometric method were employed. The results from the empirical analysis show that Firm Age (FAGE) has significant positive impact on insurance firms' performance in Nigeria, Liquidity (LQ) has insignificant negative relationship with insurance firms' performance in Nigeria and that Firm Size (FSIZE) has a significant negative relationship with insurance firms' performance in Nigeria in the period under investigation. It was however recommended that Insurance firms' managers and policy makers in Nigeria should evolve an appropriate policy that will either sustain or increase the sustainability of the individual insurance companies in Nigeria so as to attract more patronage and effectively penetrate the market at large.
