ENHANCING AUDIENCE PATRONAGE OF THEATRE PRODUCTIONS THROUGH BOX OFFICE ACTIVITIES ON FACEBOOK.

ABSTRACT

The study examined Enhancing Audience Patronage of Theatre Production through Box Office Activities. The aim was to investigate how audience patronage of theatre productions through box office on Facebook can be enhanced. The study was conducted within the Ekehuan Campus of the University of Benin in Benin City. The research adopted the survey methodology using the questionnaire as instrument for data collection, through the simple sampling procedure, a total of 100 respondents were identified and sampled. Data was analyzed using simple percentage and presented in tables. Findings revealed that the use of Facebook is widespread with many respondents having Facebook accounts. Also respondents perceive that Facebook enhances box office activities thereby contributing very significantly to patronage of theatrical productions. It is recommended that Student's acquire relevant skills needed to explore the potential of the social media especially Facebook, Educational Institutions should provide internet facilities on Campus to be accessed by both lecturers and students.