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ABSTRACT
It is not out of place to conclude based on the findings that the mass media especially the print media have been fair in giving equal media coverage to political parties to candidate. In the cause of upholding their responsibilities as responsible media, the mass media in Nigeria have tried as much as possible to give equal chance to political parties most especially during elections. The private mass media both broadcast and print is better than the public owned media. The significant to the study is the relationship between mass media and media ownership in relation to its effects, the responsibilities during elections.
Hence, the mass media has been effective in mobilizing the electorates towards elections as seen in various programmes before, during and after the elections in Nigeria. Various political programmes in media towards elections in Nigeria are evidence to the fact that they are playing their agenda-setting roles in Nigeria towards successful, free and fair election in Nigeria. No doubt the degree of the political issues been brought forward for public discussion will determine the level if exposing electoral misconduct as rigging, results manipulation, thuggery ballot box snatching among others. This is evidence in the 2011 elections as the mass media were on top of the situation that almost destroyed the election result.
Obviously, there is signification relationship between the mass media coverage and a free and fair election in Nigeria at large. The findings from this research work and other empirical studies confirmed that, the media coverage can also determine if an election will be free and fair.
