EFFECTS OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE

ABSTRACT

The advent of the Internet in the 1990s ushered in a new era of communication, giving rise to social networking sites (SNS) and transforming the way people connect and communicate. Social media platforms have since become integral to various aspects of life, from education to entertainment. However, the impact of social media on academic performance, particularly among secondary school students, remains a subject of debate. This study explores the relationship between social media use and academic performance in selected secondary schools in Benin City, Nigeria. The research reveals that while social media offers benefits such as improved communication and access to educational resources, it also poses challenges. The study finds that students' addiction to social media, frequent usage, exposure to specific platforms, and the nature of interactions on social media can adversely affect their academic performance. The research emphasizes the need for students to strike a balance between social media engagement and academic responsibilities. Based on the findings, this study recommends that educational institutions should educate students about the potential impact of excessive social media use on academic performance. Teachers and parents should actively monitor students' social media activities and guide them in making responsible choices. Additionally, there is a call for teachers to incorporate social media as a tool for enhancing learning. Finally, students are encouraged to prioritize academic activities and use social media for educational purposes, promoting a more balanced and productive use of these platforms. Keywords: Social Media, Academic Performance, Secondary School Students.