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ABSTRACT
The study examines the effects of entrepreneurial characteristics on business performance in Benin City. The main objective of the study is to explore how entrepreneurial characteristics such as risk taking. Creativity and innovation affect business performance in terms of profitability. Market share and customer satisfaction. A well-structured questionnaire was used to collect data for the study. A total of 235 copies of the questionnaire was administered to the respondents of which 200 questionnaires were retrieved from the respondents and analyzed using the SPSS. It results of the study reveals that risk taking, creativity and innovation and competitive aggressiveness has significant effect on business performance. The study concluded that among the characteristics of entrepreneurs, innovativeness has high effect on SME’s performance in Benin City, while competitive aggressiveness has the highest coefficient value and the higher positive effect on business performance.
