You have no items in your shopping cart.
Abstract
This study aimed at examining Effectiveness of Trade as a Marketing Tool in Small and Medium Scale Business. Four research questions were raised to guide the study. The design adopted for this study is the survey research design. The sample consisted of 100 respondents randomly selected from employees and managers of SMEs in Benin City. Questionnaires were used for the collection of data from 100 (One hundred) respondents. The research instrument was validated by the researcher’s supervisor. The test re-test method was adopted in testing the reliability of the instrument after which the research instruments were administered by the researcher. The data obtained were analyzed using the sample percentage table and standard deviation. Findings revealed that there is a significant relationship between the effectiveness of trade exhibitions and the growth and success of small and medium-scale entrepreneurship, it was also revealed that trade exhibition has an impact on the company's Sales. Based on the findings, it was recommended that Trade exhibition activities should be strictly observed in practice. It was also recommended that Domestic trade exhibition activities has to be maintained to facilitate the utilization of best practices.
