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Abstract
The study focused on effect of social media on consumer buying behavior among uniben students. Three research questions and two hypotheses were raised to guide the study. The study adopted descriptive survey research design. A sample size of 250 students were randomly selected. The study used questionnaire as the research instrument. 250 questionnaires were drafted and administered to 250 students and it was retrieved almost immediately to ensure 100% retrieval. The data collected was analysed using mean and standard deviation. ANOVA was used to analyse the hypotheses.
