EFFECT OF GENDER AND LOCALITY ON ALTRUISTIC BEHAVIOR AMONG ADULTS.

ABSTRACT

This study investigated gender and locality on altruistic behavior among adults. A total of 100 participants comprising 50 males (25 rural and 25 urban), 50 females (25 rural and 25 urban) were used. The participants who were within the age range of 25-55 years has a mean age of 41 years. A 15 tem questionnaire designed to measure-altruistic behavior was used. A 2 x 2 factorial design was adopted based on 2 levels of gender as factor; male/female, and 2 level of locality as a factor; Rural/Urban areas. Hence two-way ANOVA – F Test was applied as a statistical test to analyze the data. However, the findings showed no significant effect of gender on altruistic behavior [F (1,96) = 1.13, P>.05]. There was a significant effect of locality [F (1,96) = 67.95 <.01]. Those in the rural area were found to have higher level of altruism than those in the Urban areas. There was no interaction effect of gender and locality on altruistic behavior [F (1,96) = 34.92 >.05]. The findings were discussed in relation to the literature reviewed and recommendations were also made.