You have no items in your shopping cart.
ABSTRACT
This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It gives a short background of advertisement, the statement of the problems, and significance of the study and limitation of the study. Chapter two and three has to do with the literature and the methodology employed for the study. Chapter four deals with analysis, summaries of data collected while chapter five reveals the finding of the research and make appropriate recommendation. The data were collected by means of questionnaire titled. The effect of advertisement on the demand for consumer goods, seven-up bottling company in focus. The study consisted of 45 respondents who were randomly selected. The analysis of the data collected reveals that people likes advertised goods because it informs them about the quality and existence of such goods in the market. The study also reveals how a product is accepted or demanded for depends quickly and completely on advertisement.
