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SUMMARY
Globally, tourism has emerged as an important inexhaustible and sustainable economic development alternative to the crude oil. With the instability and the cascading prices of the crude oil in the international market, many states have now realized the significance of tourism industry in providing the required revenue for economic development. The Cross River State has enjoyed considerable revenues and development as a result of the promotion of tourism activities. From the Obudu ranch resort in the north, to the Agbokim waterfalls and wildlife safari in the central, and a host of tourism destinations and activities including the carnival.
Calabar cultural festival demonstrated that tourism is a significant major player in job creation, income generation and infrastructural development. It is instrument per excellent in changing the socio-economic wellbeing and fortune of host communities. It is a catalyst that fast tract economic diversification and enhance wellbeing of society. However, the expenditure in running the festival is high and is mostly shouldered by the Cross River State government. To expand the horizon of its benefits to the Efik people and Cross River State as a whole, private partnership should be encouraged. Effective networking among organisers with outside world should be encouraged. The Cross River State Tourism Bureau should be properly funded to ensure sustainability and improvement in the organisation of the festival. However, in spite of these numerous advantages these events have generated in the state, there are not devoid of problems ranging from prostitution, rubbery and disobedience of youth to communities’ elders. It is on this note, all the stakeholders in the event organization must provide a mechanism that would ensure a successful and serene environment during the events.
