E-MARKETING AND SMALL-SCALE BUSINESS IN NIGERIA, THREATS AND OPPORTUNITIES

₦ 5,000.00
i h

ABSTRACT

The study explored E-marketing and Small Scale Business in Nigeria: Threats and Opportunities. The study had four research questions. The study was survey-based. The researcher created a questionnaire around the study question and had it validated by their supervisor. Data were evaluated using frequency count, percentages, mean, and standard deviation, and the hypothesis was verified using Ordinary Least Square regression.

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