SUMMARY
The phrase "electronic commerce" (or "e-commerce") describes a business strategy that enables organisations and individuals to purchase and dispense goods and services over the Internet. E-commerce can be done on computers, tablets, smartphones, and other smart devices, and it caters to four main market categories. E-commerce, as mentioned above, is the practice of purchasing and selling actual goods and services through the internet. To complete a transaction, more than one party is involved, along with the transfer of money or data. It is a component of the larger field of electronic business (e-business), which includes all of the procedures needed to run a business online.
All four of the following key market segments are served by e-commerce. Which are:
Direct sales of products and services between businesses are known as "business to business" (B2B). Business-to-consumer (B2C) refers to transactions involving customers and businesses. Consumer-to-consumer, which permits people to transact with one another, typically via a third-party website like eBay. Consumer to business, which enables people to sell to companies, such as when an artist sells or licences their artwork to a company.
