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ABSTRACT
This study seeks to explore the digitalization of the traditional theatre box office and the implementation of online ticketing. The traditional box office system has several limitations, such as long queues, limited operating hours, and the inability to provide real-time information about ticket availability. By analyzing the case study of online ticketing, this project aims to identify the benefits and challenges associated with digitalizing the theatre box office. This study will involve researching existing works with regards to the study. It will mainly utilize the participant observation method. Questionnaire was the major instrument for data collection. It was observed that online ticketing is a major breakthrough for the theatre box office due to the responses from the respondents. This study therefore recommends that online ticketing should be utilized in all theatre productions to enhance quick and better patronage for theatre.
