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ABSTRACT
This research explores the factors influencing the career preferences of undergraduate accounting students at the University of Benin. Through a comprehensive analysis of survey data and hypothesis testing, the study identifies four key factors that significantly impact students' career choices: personal interest, perceptions of salary and benefits, influence of family and peers, and perceived prestige of the accounting profession. Personal interest emerged as a strong predictor of career preferences, suggesting that students with a genuine interest in accounting are more likely to pursue it as a career. Perceptions of salary and benefits also played a significant role, indicating that students who perceive accounting as a financially rewarding profession are more inclined to choose it as a major.
