ABSTRACT

The advent of the digital economy has ushered in a new era of global economic growth, firmly establishing e-commerce as an indispensable driving force. By evaluating the contemporary trends and challenges facing the e-commerce industry in regions such as Nigeria, Africa's economic powerhouse, a foundational understanding is established. The research encompasses the growth factors and hurdles that shape the industry, including the role of increased internet penetration, mobile phone usage, and the impact of social media. Regulatory barriers and cyber threats further underscore the complexities of this evolving landscape.

Through an extensive review of previous studies, the research categorizes and analyzes key themes, encompassing the utilization of e-commerce in developing nations, its impact on both developed and developing economies, the intricacies of e-commerce platform design and implementation, and the integration of contemporary frontend methodologies and workflow. This robust synthesis of existing knowledge sets the stage for a novel methodological approach designed to address the identified challenges and opportunities. Employing an eclectic blend of technologies, including Next.js, Prisma, Supabase, Tailwind CSS, and Stripe, the research builds a full-stack e-commerce platform, charting an innovative course for the industry.

The culmination of this research effort is unveiled in the final product. Rooted in the principles of user-centered design and bolstered by a commitment to security and efficiency, the platform closely resembles prominent e-commerce giants while retaining a unique identity. The implementation of Google authentication through OAuth and Supabase elevates user trust and simplifies the onboarding process. The integration of payment processing via Stripe ensures a seamless shopping experience, while the incorporation of advanced analytics and personalization features underscores a commitment to user satisfaction. The research embraces sustainability initiatives and accessibility compliance, exemplifying ethical considerations that resonate with today's conscientious consumers.