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ABSTRACTS
Every organization seeks to reach relevant for a very long time. Customers play a key role in this set objective. This study is aimed at assessing customer service and customer satisfaction at University of Benin Health Care. Cross-sectional research design was used for this study and the sample size were determined using convenience sampling. Questionaires were administered to fifty students in the university including students, lecturers, clinic attendants, doctors and health practioners. Data were analyzed, only descriptive statistic and inferential statistics. Findings from the study indicated that 80% of the respondents agreed that the quality of the customer service, influences customer satisfaction, customer loyalty, decision-making process of the customers. Test of hypotheses indicated that there was a positive correlation between customer care service and customer satisfaction (P<0.05); customer service quality positively correlated with customer satisfaction (P<0.05) and online customer service positively correlated with customer satisfaction (P<0.05). It was recommended that Uniben health centers should ensure quick responses to customers’ complaints, as well as investing in training other staff and better customer relatively.
