COOPERATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL PERFORMANCE

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i h

ABSTRACT

The purpose of this study was to investigate the impact of corporate social responsibility on organizational performance. The study adopted a survey research instrument through the administration of questionnaires to one hundred (100) employees of First Bank branches in Benin City, Edo State, out of which same number (100) was retrieved and subsequently analyzed. Descriptive statistics, spearman rank correlation and regression analysis was used to analyze the data retrieved from respondents. The empirical results showed that; philanthropic CSR has a negative (inverse) and insignificant relationship on organizational performance; ethical CSR has a positive (direct) and insignificant relationship on organizational performance; economical CSR has a positive (direct) and significant relationship on organizational performance; and legal CSR has a negative (inverse) and significant relationship on performance. The study therefore recommended that: banks should ensure that they make corporate social responsibility a major part of their corporate strategy in order to gain competitive advantage over their rivals; banks should also ensure that they communicate to their major stakeholders of their CSR involvement in order to make the society know that they really care about society’s welfare; and banks should get their major stakeholders involved when they are planning some CSR programmes for their specific locality.

 

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