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ABSTRACT
In a fast growing market as the confectionary industry, it is important that businesses in this field employ different sales strategies to be fit for the competition out there. Those strategies would help boost their sales and improve their brand recognition. Uniben Confectionaries over time has failed to apply some of these strategies which has greatly affected their sales and brand recognition negatively. It is on this premise that this project was taken up to provide Uniben Confectionaries with some of the sales and promotion strategies to boost its sales. This would be done by providing the company with branded premiums like T- shirts, face caps, mugs, wrist watches, fans, towels etc. it is expected that after the production of these products and the release of it to the customers it would bring about a boost in its sales, increase customer’s loyalty and patronage.
