COMPUTER ANIMATION AND ITS ROLES IN ADVERTISING IN NIGERIA

ABSTRACT

This research project Computer animation has revolutionized advertising in Nigeria. This paper explores the multifaceted roles animation plays in capturing audience attention and driving engagement. The ability to create visually compelling narratives, transcend real-world limitations, and cater to Nigeria's rich cultural tapestry makes animation a powerful advertising tool. Computer animation and its role in advertising (focus on online banner advertising) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of one’s power of imagination unless it’s being to existence that moving images have the potentials to convey a lot much more information although images still convey a lot information because the human visual system is a sophisticated information processor. Animated being recorded or produce for viewing is typically presented in film or video format and it cuts across advertising by recording a series of still images.