COMPARATIVE ANALYSIS OF THE MARKETING OF FRESH AND SMOKED CATFISH

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ABSTRACT

The study compared the marketing of fresh and smoked catfish in Egor Local Government Area, Edo State, Nigeria. Specifically, the study described the socio economic characteristics of the marketers in the study area, estimated cost and returns to the respondents, assessed the market structure, conduct and performance of fresh and smoked catfish marketing, undertook a comparison of the profitability of fresh and smoked catfish marketing and identified the constraints confronting fresh and smoked catfish marketers. A three stage sampling procedure was adopted to randomly select a sample of 51 respondents. A well structured questionnaire was used to collect primary data which were analyzed using both descriptive and inferential statistics.

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