COMMUNICATING PEOPLE'S PERCEPTION AND PERSONALITIES VIA TEXT(S) ON THEIR CLOTHES.A STUDY OF SELECTED STUDENTS IN THE UNIVERSITY OF BENIN EKEHUAN CAMPUS.

ABSTRACT

This study is focused on Communicating people's perception and personalities, via text on clothes. A case study of student of the university of Benin. It is aimed at determining the extent at which UNIBEN students are exposed to text on clothes. It sought to ascertain if text on clothes determine people attitudes and behaviours towards others. It also aimed at discovering how exposure to text on clothes influence UNIBEN students buying habits. The study uses a hybrid of perception theory in visual communication, Cognizance Theory and the Affect theory to buttress the point of study, while the survey research method was used to gather the data used for the study. Findings of the researcher revealed that majority of Uniben students have been exposed to text on clothes. It also revealed that exposure to text on clothes influences the buying behavior of Uniben students as majority of respondents agreed that the extent to which they have been exposed is high. The researcher therefore concluded that text on clothes influences the purchasing behavior of UNIBEN students. The researcher also recommended that since the use of text on clothes influence the audience perception, advertisers and advertising agencies should develop adverts with effective text appeals.