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ABSTRACT
Though substantial research efforts have been spent on understanding the role of political campaign websites, there is a lack of in-depth knowledge concerning how such webpages should be experienced by their users. In this project, we present a study of a political campaign website in terms of its features for information, engagement, mobilization, and interaction. The study contributes new understanding of how different features of political campaign websites should be used and sheds more light on the importance of high-quality informational content in political campaign websites for user engagement, and the role of features for interaction and dialogue relative to features for information. On the basis of our work, we offer conclusions relevant to the design and management of political campaign websites and suggest future research.
