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ABSTRACT
The study concludes that business education students' consumption behavior in the E-commerce industry significantly impacts their academic performance. It emphasizes the need for students to balance their online shopping activities with their academic responsibilities to ensure optimal academic outcomes. Factors such as convenience, cost-effectiveness, and digital literacy play crucial roles in shaping students' engagement in E-commerce and subsequently influencing their academic success. Moreover, the study highlights the importance of understanding cultural and socioeconomic factors that may impact students' preferences and trust levels in online transactions. Overall, the findings underscore the complexity of the relationship between E-commerce engagement and academic performance among business education students, emphasizing the importance of addressing these dynamics to support students' academic success in the digital age.
