ABSTRACT

Internet technology is nowadays commonly used in the financial sector, mainly in the field of customer relation.  Electronic banking covers the full system of the customer relationship management that is, phone, fax, e-mail, mobile, and web channels. This study covers only the usage advantages and disadvantages of Internet based channels. Transferring information and carrying out transactions via the electronic channels is beneficial for the financial institution as well as the client. The role of the traditional infrastructure, the branch system has to be adapted to the needs of the future. This study summarizes the experiences of the Hungarian digital banking industry based on personal interviews and public statistical academic resources. It covers the description of solutions, service and clientele in the modern online banking system and shows a perspective of how the financial institution should step up towards the maximum fulfillment of the digital needs.