You have no items in your shopping cart.
ABSTRACT
This study examined audience perception of media campaign against fake news in Nigeria. The objectives of the study are: to examine the nature of fake news; to examine the level of audience exposure to the campaign against fake news; and to find out the perception of the audience of media campaign against fake news. It was anchored on uses and gratification theory and the theory of rumour transmission. The study employed the descriptive survey design as research approach, with a well structured questionnaire as research instrument. The study shows that majority of the audience are aware of what fake news is and the consequences it brings to the society. Study also reveals that the audience are not fully expose to the media campaign against fake news and audience are not satisfied with the media campaign against fake news due to their low level of awareness about the media campaign. The study recommends that the awareness campaign should be extended to outdoor media channel and this should be in combination with a regular public service announcement on radio, television and internet.
