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ABSTRACT
Public perception of the Nigerian Police has been negative even before the commencement of the End SARS protests in 2020. This poor image of the police force fueled the protests and some of the behavior of the Nigerian police during the protests also contributed to the deterioration of the image of the police. However, as the police code of conduct states, the golden rule of effective policing is the human element. Police public relations officers must view good public relations as an ongoing process that requires succession, motivation, optimal deployment of troops, and constant search for opportunities to build long-term trust. Restoring the image of the police in practice through public relations principles requires visible policing that includes four key elements: adequate funding, training, addressing institutional weaknesses and changing unprofessional police behavior and attitudes towards Nigerians. When police departments are built through consistent and strategic PR practices, officers can reduce or eliminate the bad image of the police and gain public favor.
