ASSESSMENT OF REPUTATION MANAGEMENT STRATEGIES

ABSTRACT

The study investigated assessment of reputation management strategies of select media organisations in Edo State, Nigeria. The reason for this is to unravel the surrounding opinions that agitates the minds of the audience over the credibility and reliability of media organisations in Edo State, as it relates to reputation management which has come under different criticism in recent times. This study also became necessary due to the distrust audience have on the reputation of media organisations. This study was anchored on resource-based and the social responsibility theories. The descriptive survey design was employed with the aid of 13 items questionnaire. The population of the study was 1, 018, 492, (One million and eighteen thousand four hundred and ninety two). The study adopted the Taro Yamane’s Sample size determination formula. The sample size was therefore 300, and 300 copies of the questionnaire were administered and retrieved. Findings, revealed, that reputation management of select Media Organisations in Edo State have high rating of credibility in terms of management. Findings also revealed that Edo State residents are much more likely to trust news or information’s from media organisations with positive reputation than those with negative reputation. It was concluded that media organisations should maintain a good reputation by way of providing upto- date information on issues that borders on public interest. It was therefore, recommended that media organizations in Edo State should take bold steps in addressing the reputation of every media organization in Edo State and create room for enhanced strategies among other things.