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Abstract
This study aimed at examining the role of social media in marketing Entrepreneurial Firms. Four research questions were raised to guide the study. 9 The design adopted for this study is the survey research design. The sample consisted of 360 respondents randomly selected the Faculty of Management Science, University of Benin, Benin City. Questionnaires were used for the collection of data from 360 (three hundred and sixty) respondents. The research instrument was validated by the researcher’s supervisor. The test re-test method was adopted in testing the reliability of the instrument after which the research instruments were administered by the researcher. The data obtained were analyzed using the sample percentage table.
